Hip-Hop and Social Media with Theoretics
Theoretics are a live hip-hop septet based in Seattle, Washington. Their energetic shows have earned them a large regional following and support for their 2011 debut CD, available now at iTunes and CD Baby. Their video for the single, “Jekyll and Hyde”, was produced as a result of a successful Kickstarter campaign and has over 10,000 views since its debut on Halloween 2011. Bassist and booking agent for the band, Birch Pereira, talked with me briefly about the band’s creation and which social media channel best connects them to their fans.
JW: Having seven guys in this band means has at least seven stories (if you don’t count the ones who were once a part of it and aren’t anymore). Did you guys meet while in other bands/outfits? Was hip-hop the original musical focal point of this group?
BP: Great question! The five instrumentalists in the band went to school together at the University of Washington. We had many different jazz/fusion/psychedelic projects that eventually morphed into the
group “Vunt Foom” (http://vuntfoom.bandcamp.com/). The band was performing at a Seattle art-house called the Faire Gallery when one of our emcees, Mark Hoy happened to be in the audience. He was so
impressed by the groups original sound and deep pocket, he felt inspired to rap and so he asked us at the break if he could improvise with us in the next set. He got his mic out of the trunk (every good emcee should keep a mic in their car) and after that he and his writing partner Chimaroke Abuachi began joining us regularly at our gigs. Soon after Mark and Chima’s live hip hop band “Arketype” split up, the seven of us decided it was time to make the collaboration official, and Theoretics was born.
JW: From your Reverbnation page, I see you guys do a lot of touring in mostly in the Northwest (and of that, mainly Washington State). Any plans to grow your tour itinerary along the west coast or toward the east?
BP: Absolutely! Touring effectively with seven musicians takes a lot of planning but it’s in the works.
JW: Your Facebook and MySpace pages have over 1000 likes compared to a 10th of that amount for your Twitter followers. However (just like in live shows), larger crowds don’t always mean great energy. Of the three services, rank them in order of real fan engagement.
BP: It’s a tossup between Facebook and Twitter, (can’t think of the last time I logged into MySpace). I find Twitter is a great way to converse and give props to the music bloggers and other bands, but Facebook seems to be where the fans come to us wanting to know and hear more of our music.
So if you’re a fan who now wants learn more about Theoretics and hear their music, visit their Facebook page.